Talk to your fans, share DMs, go “live” and interact. Of course if you already have an audience on Tik Tok, Twitch, Instagram or any other social platform - the best way to start is to really start engaging. One of the most fundamental ways you can build your audience, and eventually move towards a decentralized community platform, is to create true and authentic relationships with your fans. Fans ready to join this community need more than just music - they need to become a part of your world in order to create the sort of strong community that’s needed for web3 music endeavors.īuild an engaged, direct, two-way relationship with your fans… and do it as independently as possible. Take a stance on a cause that really matters to you, talk directly with your fans and let them learn who you are, learn who they are and ask them questions, build a vlog, talk about your likes and dislikes, the meaning behind your lyrics and the stories that got you to where you are. One easy way to build this community is to share more about yourself with your fans directly, and in a way that is as platform-agnostic and decentralized as possible. For this next venture, it’s about defining your story, your voice, your defining characteristics and the things that separate your art, style, mission and creativity from every other artist out there in order to create a world of your own. While social media has helped bridge the gap between artists and fans more than the traditional methods of releasing music, promoting to radio, touring, and securing editorial & playlist placement on DSPs, we are now looking to go a few steps further - even beyond the structures of traditional fanclubs. Web3 relies on community - connection between the fans and the artist, as well as between fans with one another. Solidify your voice and your vision and be authentic.That means not being overly precious with every step in the process, taking risks and being open to road bumps along the way. Having an open mind and a creative outlook is an excellent way to lean into a space where you’re building the car as you’re driving it. Because we are all navigating this new space together, and as with all pioneers in a new landscape, not everything is going to work, and there has to be a willingness to try new things and roll with the punches.
Plus your fans may already be primed to go on this journey with you. If you’ve experimented with new tech or if you consider yourself a pioneer in new lanes (like gaming, live streaming and nontraditional social media), then you’re already on the right path. However, for those looking to jump into web3, support new models and creative ways of thinking about art and the artist-fan relationship, it’s important to go into this space with an open mind. Perhaps they don’t financially need the support of new revenue streams, or they simply want to stop there - and everyone can make that decision for themselves. Be willing to make mistakes.įor some artists, releasing music the traditional way, touring around records and selling merch is enough.
The theme of this new era of music and releases is no longer artist to fan, but artists building with fans, together as part of the shared community evolving together into a new territory.īelow are some suggestions from our team on how to build a community: prior to releasing an NFT, as part of an NFT launch, and post NFT-release. As we move forward together into the web3 space, and continue to evolve how and why we release NFTs, it’s important to note that the backbone which supports all of these movements stands on one thing: community.